Taubmans
Complex trade commerce, made simple
Unique B2B requirements. Standard SaaS platform. Somehow, they got along.
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Problem
After several unsuccessful B2B shopping initiatives, Taubmans had been left behind its rivals. A straightforward buying experience was complicated by paint being tinted on demand, stock being held in fixed pack sizes, and painters moving between companies while retaining personal email addresses. Subcontractors also needed to be given the main contractor’s pricing for particular jobs. Mobile apps were requested, but separate codebases were to be avoided.
Solution
Each custom requirement was carefully mapped to Shopify, and proposed features were worked through with the client until the essential behaviour could be supported. A Hydrogen storefront was wrapped in .NET MAUI to provide iOS and Android apps from a shared storefront codebase, with an app-like interface, push notifications and geolocation. Order management was included so store teams could adjust purchases around stock, tinting and fulfilment needs.
Outcome
A connected trade purchasing experience was delivered across web and mobile, with the complexity handled behind the scenes. Company access, job-specific pricing and store fulfilment were accommodated, while separate storefront implementations for each mobile platform were avoided.