Joe Errington, founder of Coda
Independent digital consultancy · Melbourne

From Complex. To Complete.

Strategy, architecture and delivery expertise for organisations tackling complex digital commerce and technology challenges.

Coda / Independent by design
01 / About Me

Behind the work.

Coda is a personal project by Joe Errington. Offering technical and ecommerce consultancy backed by over 12 years of experience in digital strategy, solution architecture, business analysis and delivery. The name comes from the musical term for the closing section of a piece, reflecting the belief that good ideas are only worthwhile if you can see them through to the end.

01 / Selected projects

Work that delivers.

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02 / What I Do

The right expertise.

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Solution Architecture

Designing connected, scalable systems that balance business requirements, technology constraints and long-term maintainability.

Business Analysis

Turning complex processes and stakeholder needs into clear requirements, practical decisions and deliverable scope.

Ecommerce Consultancy

Helping organisations select, improve and integrate commerce platforms that support real customer and business needs.

Technical Strategy

Defining technology roadmaps, assessing options and making the trade-offs needed to move forward with confidence.

03 / Useful things

Free Tools.

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Webhooked webhook inspector

Webhooked

A simple tool for receiving, inspecting and testing webhooks.

Open tool
Hecklr product page critique

Hecklr

A product page critique tool that examines how product information appears to customers and AI agents.

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Shopify profit calculator

Shopify Calculator

A practical calculator for estimating and comparing Shopify commerce costs.

Open tool