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La Trobe University

Three days to three minutes

Enrolling in a short course shouldn't take longer than the course itself.

La Trobe University project logo

Problem

Growing demand for short courses and microcredentials was being handled through university systems built around slower-moving degree enrolments. An instant signup and familiar online shopping experience were expected by students, but a three-day process and significant manual administration were being imposed by the existing setup.

Solution

An automated purchase and enrolment journey was designed alongside an enterprise architecture process. Adobe Commerce was fitted into the university ecosystem, with its responsibilities defined against existing platforms. Architectural principles were maintained, and unnecessary duplication or clashes with established technology were avoided.

Outcome

Enrolment time was reduced from three days to three minutes, and operational hours were cut by 90%. A faster student experience was delivered while the university’s existing systems and architectural direction were respected.

Technology & platforms
Adobe Commerce Adobe Experience Manager SAP Salesforce Moodle CourseLoop Adobe Campaign Azure
Results
3 min enrolment time, down from 3 days
90% reduction in operational hours
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