Dermapen World
Scaling globally, staying local
Because building the same thing 30 times seemed unnecessary.
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Problem
Global growth had been made expensive by a growing collection of platforms. Local teams needed control of their own content, while brand standards and shared requirements had to be protected by headquarters. Each new country was being treated as another implementation, adding cost and complexity to expansion.
Solution
Shopify, Hydrogen and Storyblok were combined so commerce data could be centralised while marketing content and site structure were managed locally. Purchasing, B2B onboarding, staff training and marketing collateral were brought into one practitioner dashboard. For consumers, the journey was shaped around building confidence in microneedling, with the brand positioned as a trusted authority among cheaper alternatives.
Outcome
A repeatable foundation for international rollout was established, with local autonomy supported by central governance. Practitioners were given one destination for purchasing, education and equipment support, while consumers were guided through a more reassuring journey. Expansion could be supported through the shared platform rather than another set of disconnected systems.